Our Story
Born from the Hustle,
Built for the Relentless.
LISTO is More than a Drink. It’s a Way of Life.
LISTO didn’t come from a boardroom. It was born from the grind, created by those who know what it’s like to push through 12-hour shifts, train until the lights go out, and never back down from a challenge. We saw the gap—energy drinks that promised a boost but left you crashing, unfocused, and burned out. So we built something different. Something that fuels the hustle, keeps you sharp, and respects your grind.
If You Don’t Quit, LISTO is the energy drink for You.
LISTO is for those who wake up hungry and go to bed still chasing more. Whether you’re on the job site, in the ring, or out hustling to make things happen, LISTO was made for you. It’s for the ones who thrive when things get tough, who push through when others tap out. If you’ve got that drive, that determination, then LISTO’s got your back.
Our vision: Fuel the unstoppable.
Our vision is simple—to fuel the relentless and redefine what energy drinks should do. We’re not just selling a drink; we’re empowering a mindset. LISTO isn’t about quick fixes or half measures. It’s about long-lasting energy, focus, and strength for those who demand the best from themselves every single day.
COmpany timeline:
Early Life & Entrepreneurial Ventures
Start in Warehousing & Operations
Conceptualizing LISTO Beverages
Personal Setback & Refocusing the Vision
Revival of LISTO Beverages
Finalization & Launch Preparation
Meet the man
with the plan.
From the founder:
Growing up and working alongside hardworking blue-collar Latinos, I saw the same thing every day—people relying on energy drinks to get through long, grueling shifts.
But none of those drinks were made with us in mind, and worse, they were packed with sugar and chemicals that are hurting our health and killing us faster.
We’re underrepresented, ignored, and fed products that don’t reflect our culture or our needs. I started LISTO because I wanted something better for our community—a drink that fuels our hustle without destroying our health, something that respects who we are and where we come from.
¿LISTO?
Store Locator
LISTO is on the shelves and ready to keep you going. Find a store near you, grab a can, and keep that momentum rolling. Whether it’s a local spot or a nationwide chain, LISTO is there, ready for the next round.
